Cine Pass
A dedicated movie ticketing app designed with accessibility in mind. Added review system for theatres, and mentions the theatre's dimensions such as wheel chair accessibility, picture format, sound format etc.
Project Outline
Time: 4 weeks
Challenge
There are lot of ticket booking apps available in market, but the majority focuses on selling movies and are oblivious about providing a better movie experience. As a cinephile, while booking tickets for a movie I would like to know more about the theatre's specifications, often apps do not include these. This is a challenge as well as an accessibility concern for cinephiles, critiques or for people with language barrier who cannot enjoy a movie without captions.
Solution
- In order to have a proper movie experience, theatre's specifications are necessary.
- Not only it benefits the theatre owners, but it also helps the users have the best experience possible.
Design Process
EMPATHIZE
Understanding User
Theater dimensions, such as seating layout, sound format, screen size, wheel chair accessibility and overall auditorium design, are typically not included in movie booking apps. Movie booking apps primarily focus on providing users with information related to film schedules, available seats, ticket prices. This results in bad movie experiences and accessibility concerns. Detailed information about the accessibility features of a theater, such as ramps, elevators, and accessible restrooms, can help users plan their visit more effectively.
Thus adding theatre dimensions can help regular users, movie enthusiasts and users with accessibility concerns.
Persona
"Finding serenity in flickering frames".
- Likes to watch movies in the best quality possible.
- Picture quality and format of theatres are not usually mentioned.
- Information regarding the wheelchair accessibility status of theaters is frequently unavailable.
Tyler Durden is a differently abled middle-aged man, who prefers to watch movies in the best quality. He finds it difficult to have the best experience as the picture quality and format of theatres are not usually mentioned and also gets annoyed trying to book a ticket as Information regarding the wheelchair accessibility status of theaters is frequently unavailable.
DEFINE
Major Pain Points
- Picture quality and format of screens not available.
- Information regarding the accessibility status of theaters is frequently unavailable.
Problem Statement
Tyler Durden is a differently-abled movie enthusiast who needs to know about theatre's specifications as well as accessibility options because he wants to watch movies in the best quality possible without any confusion.
IDEATE
Competitive Audit
Direct Competitors
Indirect Competitors
Storyboarding
I outlined the context in which the app may be used by the users as Big Picture and Close Up Storyboards.
Design Ideas
After brainstorming using the Crazy Eights method, I came up with various ideas to tackle this problem and the surrounding uncertainties :
- Adding a dedicated page for theatres.
- Displaying information regarding theatre dimensions and accessibility options.
PROTOTYPE & TEST
Wireframes
Usability Study Findings
Conducting the first level of usability studies and preparing affinity diagrams threw light on various loopholes.
Opportunities:
- Provide advance snacks booking along with ticket booking.
- Provide seat delivery for ordered snacks thus facilitating hassle free movie experience.
Takeaways
Even though these features elevates movie experience and removes accessibility concerns room for refinement is apparent. We could provide advance snacks booking and seat delivery for ordered snacks thus facilitating hassle-free movie experience.